ÂME means SOUL in French.ÂME means SOUL in French.
About ÂME RITUALS
Our face represents who we are. Looking at ourselves in the morning and feeling good makes us feel confident and ready to take the world. This has gained more importance during pandemic with WFH and attending online meetings, putting our face out there on the screen to be monitored so closely.
This has somewhat increased attention to using skin care products to make it look even, bright and clear. The big question here is which products to use, how to choose the right products, they all promise the same.
This made me reach out to a cousin, who is a dermatologist, to help me make the right choice. All my friends would get me to get right advice for them as well.
During the pandemic came one more wave, that of entrepreneurship. I and a friend got our calling too. We decided to explore the big emerging world of Skin care. We got dermats on board to help us understand skin care in depth. We came to understand that we need to pick the right ingredients and the right mix is the key to unlock that goodness of skin that is weighed down by exposure to UV light, pollution, ageing etc.
Thus, was born AME, AME rituals.
ÂME means SOUL in French.
Loving yourself is an absolutely essential part of your being. Beautiful skin enhances your external beauty and Beautiful SOUL defines you.
RITUALS mean activities you do daily – ritually
We at ÂME, believe in soulful beauty for all. We got Dermatologists to bring together the ingredients that would redefine skin care for Indian skin type. Weaving together the goodness of Vitamin C and Vitamin B3 (Niacinamide) with a dash of Probiotic, we present to you our first range:
A ritual of committed skin care will work towards making your skin healthy that feels bright and beautiful, enhancing your confidence and thus make you feel good inside out – Body and Soul. Night time skin care routine should be all about repair and restoring your skin. It is best to follow appropriate regimen as per your age and skin type for best skin. Like forever, do not stop. Remember good skin happens by commitment, not magic. So, if you are not into it, start now!
PRO-C REFRESH FACE WASH
Gentle Exfoliation & Brightening, Anti-pollution
Key Ingredients: · Probiotic · Vitamin C · Vitamin B3 (Niacinamide) · Mandelic acid
A build up of dead skin cells, exposure to pollution, collection of oil and grime in pores makes our skin unhealthy and dull and makes it break into acne. A gentle exfoliation on regular basis is thus a first step towards a healthy and bright skin.
One of its kind face wash that ticks all boxes of an ideal face wash:
Mandelic acid, an Alpha Hydroxy Acid (AHA), derived from bitter almonds, gently exfoliates the skin without stripping off natural
Vitamin C rejuvenates and instantly brightens the skin
Vitamin B3 (Niacinamide) helps control oil secretion and improves moisture content
Probiotic [ProbioBalance] enhances the microbiome environment, thus protects from environmental damage
Occasionally, you may experience a mild tingling if you have dry skin because of the exfoliation of the dead cells. In case of any rash or untoward reaction, you can reach our Dermatologist.
PRO C RADIANCE DAY CREAM with SPF 30, UVA+++
Protect & Repair, Anti-Pollution
Key Ingredients: ·Probiotic · Vitamin C · Vitamin B3 (Niacinamide) · SPF30 · UVA+++
Our skin on a daily basis bears the brunt of UV rays and pollution. As a result, we get uneven skin tone, pigmentation, tan, coarse texture, pre-mature aging.
Photoaging is a by-product of overexposure to Sun which leads to premature ageing. UV A and UV B rays from the sun damage the elastin and collagen fibres in your skin resulting in thinning of skin, age spots, fine lines, wrinkles and pigmentation. Our Indian skin is rich in melanin and thus Indian skin is classified as Type 4 or Type 5 skin. These skin types are more prone to tanning than burning. UVA+++ is the important factor which prevents tanning and SPF30 is a good enough sun protection factor for Indian skin. Thus, sunscreen is a critical part of daily skin care regimen.
Pollution disrupts the skin barrier and natural microbiomes resulting in constant inflammation, that can cause Rosacea as well as breakouts. Vitamin C (15%) is an anti-oxidant that helps reduce the stress on the skin as well as helps repair the damage caused by UV radiation and pollution. It protects against pre-mature aging and also reduces melanin synthesis. Vitamin B3(Niacinamide) helps control the inflammation and reduces redness and blotchiness. It helps control sebum secretion and prevents post inflammatory hyperpigmentation.
Probiotic [ProbioBalance] – protects natural microbiomes thus revitalizes skin cells enabling them to counteract environmental stress including UV damage and effect of pollution.
Good tips –
Foods that are rich in antioxidants can delay ageing. A balanced diet inclusive of vegetables, fruits and dry fruits such as:
- Green leafy vegetables, peppers, tomatoes
- Berries, watermelon, pomegranate
- Walnuts, almonds, chia seeds, flax seeds are considered a good source of antioxidants. Protection tips:
- Do not go out in the extreme harsh sunlight during the peak hours of day noon and
- Wear protective
- Apply sunscreen every 4-5 hours if you are going to be out the whole
Sunscreen with SPF 30 is highly recommended for Indian skin. If you have excessive tanning or burning consult your dermatologist.
PRO C RESTORE NIGHT CREAM
Refine & Rescue
Key Ingredients: ·Probiotic · Vitamin C · Niacinamide · Bakuchiol
After a stressful day, our skin cells naturally rejuvenate and regenerate at night. A good night skin care regimen and beauty sleep, help you and you skin wake up to a refreshed morning, ready to face the Sun and to fight the pollution again.
Vitamin C (10%) helps the skin rejuvenate and control melanin synthesis, thus helping the skin get that fresh morning glow. It is also an anti-aging ingredient. Vitamin B3 (Niacinamide) is anti- inflammatory, thus calms the skin and also works on pigmentation.
Bakuchiol is derived from the leaves and seeds of the Babchi plant is claimed to be a natural alternative to Retinol. Similar to Retinol, Bakuchiol helps to reduce the appearance of fine lines and wrinkles, reduce pigmentation and improve skin elasticity and firmness.
Probiotic [ProbioBalance] – protects natural microbiomes thus revitalizes skin cells enabling them to counteract environmental stress including UV damage and effect of pollution.
Good Night Tips:
- Remove make up thoroughly with double cleansing. Never sleep with your make up on.
- A 7-8 hours of beauty sleep helps rejuvenate, relax and de stress.
- Use night creams an hour before you sleep, giving the products enough time to be absorbed.
PRO C 20 PURE SERUM
20% L Ascorbic acid Illuminating Booster
Key Ingredients: ·Probiotic· VITAMIN C 20%
Vitamin C is a star ingredient in skin care. Vitamin C is one of the chief ingredients of all our products but this product is unique in the way that it contains a concentration of 20% Vitamin C in its pure from. The marked effects that you can see on application of Vitamin C serum are:
- Smoothening of fine lines
- Fights pigmentation
- Brightens and even outs skin tone
It may cause slight irritation initially if your skin is very sensitive. Since Vitamin C has a beautiful effect on skin you will see that many celebrities and beauty bloggers have it as a part of their regime, though it is ideal to use it on recommendation of a dermatologist. Vitamin C serum is a must have for those who take skin care seriously. If you have opted for ÂME Pro C 20 Pure serum you would be glad that you did, as it will deliver your desired effect.
